I did my graduation project for Lahti University of Applied Sciences, for the department
of Industrial Design. The subject of my project was to do a wristwatch concept
for the Heartagram brand. My aim was to design a product that fits today's rock and
skateboarding cultures, without forgetting the brand image of Heartagram.
I orientated to the project by analysing the production of the band called HIM and
how Bam Margera has affected the image.
My main goal was to design a wristwatch that would be visually desirable and easy to
use. I took into consideration some facts that would affect the producing, so that the
watch would be easy to transform to production. I wanted to give an example with
my graduation project what industrial design can offer to the industry of
merchandises of music.
The co-operation person for my project was Seppo Vesterinen, the manager of HIM.
Keywords: Heartagram, wristwatch, merchandise, brand.
